OUR STORY
FOUNDER: JASPAL BATHAL
"Strengthening relationships through genuine, heartfelt appreciation is my mission."
In 2004, Jaspal Bathal set out to create something meaningful—a business built on personal growth, creativity, and connection. What began as a passion for creating heartfelt gifts grew into a journey to elevate the way we recognize and appreciate each other. Driven by the energy and joy of delivering gifts that truly touch lives, Jaspal founded Custom Company. In 2020, that passion led to the creation of SICQA, a brand with a singular focus: to make appreciating others a true experience that strengthens relationships and celebrates individuality.
About SICQA: Honoring the Magic Inside
At SICQA, we believe that magic happens inside every person. Our mission is to honor the unique qualities that make people exceptional—creativity, resilience, empathy, and more. Through our carefully crafted coins, we transform appreciation into a powerful experience, celebrating the moments and achievements that make each journey special. SICQA coins are more than just tokens; they are a way to say, “You are valued.” We are here to make recognizing and celebrating people a sincere and unforgettable experience.
Custom Company: A Legacy of Craftsmanship and Trust
SICQA is a proud brand of Custom Company, a name synonymous with excellence in custom-made awards and gifts. Since 2010, Custom Company has crafted bespoke honors for respected clients, including the Dutch National Police, ABN-AMRO bank, Coca-Cola, Heineken, and Philips. Our commitment to quality, precision, and artistry has made us a trusted partner in celebrating achievement across industries.
With over a decade of experience, we understand the art of creating lasting impressions. Custom Company’s award-winning craftsmanship is at the heart of SICQA, empowering us to honor every individual and every moment with sincerity and grace.
2 GREAT ACHIEVEMENT PROJECTS OF CUSTOM COMPANY
Golden Moments at the 2024 Paris Olympics
For the 2024 Paris Olympics, SICQA collaborated with Corona to create golden Corona Zero bottles. Each athlete received a custom bottle to commemorate their “golden moment” and celebrate their achievement on the world stage. We’re proud to have crafted these keepsakes to honor the spirit of excellence and Olympic triumph.
In partnership with Nike, Custom Company crafts exclusive jubilee awards for employees celebrating milestone years with the company. Each award is a tribute to their dedication and commitment, symbolizing Nike’s appreciation for the people who drive its success. We’re proud to help Nike honor its team members and celebrate these meaningful career achievements.
Join Us in Celebrating Excellence
At SICQA, we believe that every achievement, big or small, deserves recognition. Our journey is fueled by the passion to create genuine moments of appreciation that last a lifetime. From honoring individual strengths to celebrating milestones that define careers, we’re here to make every recognition as meaningful as the achievement itself.
Ready to make your next celebration unforgettable? Whether you’re a business leader, a partner, or someone wanting to express true gratitude, we invite you to explore our custom offerings and discover how SICQA can bring your vision of appreciation to life. Let’s celebrate excellence together.